summi consulting is a boutique agency that helps tourism brands and companies strengthen their presence, connect with the right partners, and stay top of mind in the travel trade industry.
With over a decade of hands-on experience in international tourism marketing, the approach blends strategic thinking, operational know-how, and a deep understanding of how the global trade landscape moves and evolves.
Services are modular, scalable, and designed to meet real needs with clear, actionable solutions. Whether entering a new market, repositioning, or building momentum for existing trade activities—this is about more than ticking boxes. It’s about making your brand resonate, creating meaningful connections, and building long-term visibility where it matters.
The name comes from my initials “su” + “mi”, plus an extra “m” that adds a hum. Like summen, the German word for humming, the soft, focused sound bees make. 🐝
Bees have always been my hero animals. Natural networkers and purposeful movers, they quietly build what lasts.
Just like them, summi consulting is about creating smart connections, fostering movement, and building momentum. So your brand doesn’t just show up. It sticks.
Every collaboration with summi consulting is built on a clear understanding of your brand’s goals, dynamics, and positioning. Services are modular and can be shaped to fit specific timelines, whether it’s for a defined project phase or a long-term strategic partnership.
What matters most: delivering tangible results, maintaining forward momentum, and ensuring that every action and message resonates with your brand identity and market strategy.
If you’re exploring new options, let’s connect, to see if working together is the right next step for both sides.
Tourism, and especially the travel trade sector, is a people business. summi consulting supports tourism brands that want to be seen more clearly, heard more confidently, and felt more meaningfully by the partners who matter.
It’s for companies ready to grow with focus, build lasting trade relationships, and move forward with clarity and purpose.
If visibility, structure, and strong messaging are key to your next step,
With over 13 years in international tourism marketing, I’ve supported tourism brands and organizations across Europe, the US, Australia, and China, helping them strengthen their presence and connect meaningfully within the global travel trade.
Before starting summi consulting, I led global travel trade relations at Bavaria Tourism, where I built international platforms, launched partner programs, and brought events like the Bavaria Workshop to life. Earlier roles at TourComm Germany, AVIAREPS, and Visit Victoria gave me a well-rounded view, shaping my approach from both agency and client perspectives.
In 2024, I launched this boutique consultancy to offer strategic, hands-on B2B support for tourism companies that want to grow their visibility, voice, and relevance in the DACH market and beyond.
Because one thing has become clear over the years:
When tourism brands work professionally, innovatively, and consistently with the travel trade, they don’t just show up. They thrive.
Outside of work, I love slow mornings, strong coffee, and time with my dog Taiga, ideally by a lake or the sea, with a good book in hand. Cooking and movement keep me grounded, and ready to show up fully for the work I do.
The name combines the initials of founder Susanne Miller (“su” and “mi”), paired with a quiet tribute to the humming sound of one of nature’s most effective communicators: the bee. 🐝
Just like them, summi consulting is about creating smart connections, fostering movement, and building momentum. So your brand doesn’t just show up. It sticks.
The name combines the initials of founder Susanne Miller (“su” and “mi”), paired with a quiet tribute to the humming sound of one of nature’s most effective communicators: the bee. 🐝
Just like them, summi consulting is about creating smart connections, fostering movement, and building momentum. So your brand doesn’t just show up. It sticks.